Thinking audience first: igniting creativity & effectiveness
A Talk by Tom Telford
President, Digital Marketing,
About this talk
In this talk, Tom will discuss why research should be the lynchpin of any campaign, how using it effectively ensures that your comms and digital activities ensure that your campaigns both reach your audience and amplify each others, and the various reasons why so many miss this step (and now to avoid that down the line!)
Categories covered by this talk
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