Winner or loser? Analysing your test results with causal impact on R studio

A Talk by Giulia Panozzo
Senior Manager, Search Marketing, StockX

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About this talk

In this session you will learn how to use Causal Impact Analysis on R Studio, a powerful way to analyse test results and infer the impact of a change on a group of pages. It can be used on any areas where changes in strategy need to be justified by test results first, and it’s an invaluable tool to help your decision making and clearly show stakeholders the impact of your team’s work.

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