Why GA4 means you need to get on board with BigQuery

A Talk by Katie Kaczmarek
Senior Data Analyst, Measurelab

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About this talk

In this talk, we'll see how as the industry shifts from UA over to GA4, it means that you need to brush up on your SQL skills and get your hands dirty with BigQuery

Categories covered by this talk

TYPE - theoretical talks

LEVEL - for all-rounders

Measurefest

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