Why big brands are now prioritising SEO

A Talk by Chris Pitt
Managing Director, Vertical Leap

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About this talk

Search behaviour is changing almost daily, brought on by Covid, the cost of living, generational expectations and technological evolution.

Household name brands that might have previously ignored SEO are now sitting up and taking notice - the question is why?

We look at some of the behavioural changes and whether these bigger brands should or shouldn't care about SEO.

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