What’s in a Link?

About this talk

Twenty years ago, BT fought (and lost) a patent case which could have meant every link on the internet was subject to their patent! Why does the topic of links never die?

The information contained in the link graph is incredibly insightful if you know how to unpick it. Of course, search engines know this, but marketers, analysts and even private investigators should know how to interrogate the link graph. In this presentation, Dixon Jones will take you through the hidden secrets behind link data. He’ll show you just what sort of information you can unlock and how you can use this beyond link building.

This talk is a fun and thought-provoking journey through the hidden art of Link Intelligence.