Unlocking the hidden potential of product listing pages

About this talk

E-commerce websites’ product category pages contain untapped hidden potential. This talk is all about unlocking the magic of your category pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.