Unlocking ROI and PPC/SEO wins through first party data

A Talk by Navah Hopkins
Bounty Hunter of Profit and Happiness, Navah Hopkins LLC

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About this talk

SEO and PPC are often at odds with each other due to lack of communication and collaboration.

In this data-powered and action item oriented session, we will discuss how to bridge the divide and do better work together. This session will cover:

Landing page theory and how to ensure technical SEO empowers instead of canabilizes paid efforts through domain structure and settings.

Balancing the conflicting objectives on creative and how to empower content marketing through PPC data.

Workflows to consider in a more integrated and collaborative world that honor the privacy-first web.

This session is designed for marketing managers who own both functions, as well as agencies who may need to collaborate with another vendor/partner who owns another digital channel.

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