The representation of beliefs as an important element in user intent analysis

A Talk by Dateme Tubotamuno
Head of Marketing, SemanticGeek

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About this talk

This talk will help attendees understand how all verticals have unique random variables (beliefs are also referred to as random variables in statistics). These are important in classifying query intent, thereby allowing search marketers to effectively discover content gaps, improve site structure, optimise for conversion, predict churn e.t.c.

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