The power of brand

A Talk by Rona Leslie
Marketing Strategist, Yard Digital

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About this talk

In this session, Rona will discuss the new era of marketing that is upon us, one in which brand building is recognised for all its power. Rona will delve into the effectiveness formula, and how brands – regardless of sector, size, pricing model (or any other attribute) – can create synergy and drive the results they are looking for over the short and long term.

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