The elusive ROI of content marketing

A Talk by Tim Soulo
CMO, Ahrefs

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About this talk

To be effective in 2022 content marketing requires a significant investment of resources. More and more companies are understanding the value of content and building their own private "media empires." But if your company (or your client) is not one of them - how do you persuade them to invest in content marketing? That is what Tim Soulo is going to help you with in his talk.

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