Shining a light onto the dark funnel

About this talk

In this talk, Riaz will look at shifting B2B buyer, which reduces time with potential suppliers is forcing sellers today to evolve as a result.

He will cover:

1. The new B2B buyer and how new demographics and behaviour have altered the way companies buy from each other.

2. How to build relationships earlier and get ahead of your competitors.

3. Making use of dark funnel data to power both sales and marketing.