Putting together a search strategy for a totally new category

A Talk by Amir Jirbandey
Head of Growth, Papercup

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About this talk

When putting together a search strategy (for paid and organic) there are a number of best practices to follow. The category you play in usually dictates a lot of these elements. But how do you put together a search strategy when you're marketing a completely new solution in a category that hasn't existed before? In this talk Amir will go through a real-life case study and draw out lessons learned, what's worked so far and what things you should avoid.

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