A Talk by Amir Jirbandey
Head of Growth,
Papercup
About this talk
When putting together a search strategy (for paid and organic) there are a number of best practices to follow. The category you play in usually dictates a lot of these elements. But how do you put together a search strategy when you're marketing a completely new solution in a category that hasn't existed before? In this talk Amir will go through a real-life case study and draw out lessons learned, what's worked so far and what things you should avoid.
