OneSearch how to intelligently bid on keywords without cannibalising SEO traffic
A Talk by Chris Alderman
Head of SEO & Digital PR,
Greenlight Digital / Brave Bison
About this talk
In this talk Chris will discuss how to maximise growth from search by making SEO and Paid Search work together by reducing cannibalisation and investing in long-term goals. Chris dives into a number of strategies including how to centralise measurement, leverage cost efficiencies and set mutual goals.
Categories covered by this talk
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