Making measurement mean something in digital PR

A Talk by Jen Grey
Digital PR Performance Director, Greenlight/Brave Bison

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About this talk

In this talk, Jen will show you how to break out of the 'link-building box' when it comes to measuring the impact of your Digital PR activity. The talk will cover aligning Digital PR strategy with you (or your client's) business objectives, how to measure and forecast return in £££, and the importance of working holistically with Technical SEO, Content and wider marketing channels to make this a reality. Begone meaningless 'number of links' metrics - it's time to take Digital PR into 2022!

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