A Talk by Rachel Ellen
Local Search Strategist,
Croud
About this talk
This session is sponsored by Croud. If you add this session to your schedule and opt to share your contact details at registration, we’ll pass them on and you may be contacted by their representatives.
In this talk Rachel will introduce local as a rising star of search, discussing how Google is further developing its local product offering in response to evolving user search behaviour, and aggressive competition from the eCommerce giants, plus how brands can and should utilise the local opportunity to drive both online and offline engagement and sales; no black cats or voodoo dolls necessary!
