How you can map intent with conversion rate to plan future content with a high ROI

A Talk by Thomas Johnson
SEO Manager, Webuyanycar

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About this talk

It’s always challenging to translate SEO into business terms and get buy-in from stakeholders. But, what if there was a data-driven way to indicate future ROI on content pieces? In this talk, Tom will talk through how you can use your industry knowledge and data to predict future content performance.

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