A Talk by Karl Sykes-Tobin
Digital Strategist and Co-founder,
iticy
About this talk
In this talk, Karl will talk about how to improve campaign performance with paid social campaigns, by giving specific data to leverage the machine learning capabilities of ad platforms. Karl will give a background context on how ad platforms have evolved over the years, and how this approach can help advertisers stay ahead of the curve. (With practical examples and actionable suggestions)
