How to incorporate machine learning into your SERP analysis

About this talk

How are you currently doing SERP analysis? Is your approach efficient or scalable?

In this talk, Lazarina will discuss the limitations of frequently used methods and tools for SERP analysis and highlight how SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies.

This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, how to incorporate insights into your strategy and visualise your findings to impress your stakeholders.