A Talk by Daniel Cartland
Client Services Director,
NOVOS
About this talk
For a great SEO strategy, you need a strong understanding of SEO. But this alone won’t get you very far.
For any SEO strategy to be a success it needs to get effectively communicated, invested into by client or internal teams, and then implemented. This process relies on less tangible skills in the form of understanding the motives & goals of all parties (clients, teams, devs etc), factoring in business objectives, strategising, prioritising & communicating the impact & ROI of changes.
This is where most SEO campaigns & teams become stuck.
This talk will dive into tips, methods & ways of working to help ensure your SEO tactics can become reality, by generating buy-in throughout companies, establishing strong working relationships, and leveraging elements of psychology to make impactful arguments for implementation.
