How to do SEO in a huge multinational
A Talk by Michael Smith
Head of Search EMEA,
About this talk
Michael will share how IBM solved a challenge of fragmented paid search execution by applying a simplified and centralized approach to Paid Search. This strategy was lead by both SEM and SEO professionals across the globe to improve paid search efficiencies by operating audience-first to deliver a best-in-class search experience.
Categories covered by this talk
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