How not to approach paid search automation

A Talk by Anu Adegbola
Paid Search Account Director, PPCChat Roundup

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About this talk

Automation has been the hot topic especially in paid search for a few years now and it isn't going to slow down. However there seems to be a common misconception on how advanced Automation is. Anu is going go through some of these misconceptions especially the ones, that as paid search managers they will face from their clients and will give some tips on how to combat these misconceptions.

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