Google’s performance max from A to Z: how to set up your shopping campaign with confidence

A Talk by Duane Brown
Founder & Head of Strategy, Take Some Risk Inc.

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About this talk

Talk about Google's latest shopping campaign for ecommerce and DTC brands called Performance Max. Learn how to get PMax up and running successfully. This talk will cover:

  • Building your 1st PMax campaign and how to set yourself up for success
  • What makes PMax different from smart shopping campaigns
  • How to transition your knowledge over from smart shopping to PMax
  • Tips and best practices on ad creative, audience signals, and hidden settings people may miss

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