A Talk by Duane Brown
Founder & Head of Strategy,
Take Some Risk Inc.
About this talk
Talk about Google's latest shopping campaign for ecommerce and DTC brands called Performance Max. Learn how to get PMax up and running successfully. This talk will cover:
- Building your 1st PMax campaign and how to set yourself up for success
- What makes PMax different from smart shopping campaigns
- How to transition your knowledge over from smart shopping to PMax
- Tips and best practices on ad creative, audience signals, and hidden settings people may miss
