GA4 for paid search engine marketers

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About this talk

GA4 is a BEAST of a platform, but luckily, Brie is a BEAST too. In this session, Brie will show you how to effectively setup GA4 so that you are able to extract insights with ease. Oh, and your favorite views from Universal Analytics? She'll help you find those too. Lastly, the entire talk will be chock full of GA4-specific tactics that will help you increase the ROI of your search ads.

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