EAT is not SEO

A Talk by Izabela Wisniewska
Head of Search, Creatos Media

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About this talk

Since Google mentioned EAT so many people associate it purely with SEO. SEO team need to work on improving EAT in order to increase ranking - but do they really? Concept of Expertise, Authority and Trustworthiness isn't new and it did not start the minute Google mentioned EAT. Building authority trustworthy brands, supported by industry experts is really the only way to succeed in any industry, and here we get to the point. SEO team does not build these brands alone, there are so many specialists and so much time behind building these brands, and the aspects that Google wants us to show off. In this talk I am going to show you, why SEO team can't build up the EAT alone, how to develop a strategy that engages the whole team in order to truly build up your brands or clients EAT, and how to show it off to both visitors and Google!

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