Driving behaviour change with emotive video

A Talk by Jon Mowat
Managing Director, Hurricane

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About this talk

Emotion is vital to making a connection with your target audience, but how do emotional videos change behaviour and how can businesses use it more effectively? In this session, Jon looks at the psychology behind emotional videos. Why do they work, how can brands use video to grow more efficiently, what should they avoid, and how should stories be constructed to maximise sales.

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