Data pitfalls and keeping campaigns on the right side of digital PR twitter

A Talk by Katie Swann
Campaign Manager, Digitaloft

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About this talk

We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.

From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.

Katie will explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!

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