Cultural sociology & SEO: how culture impacts buyer behaviour and can help improve rankings

A Talk by Sarah Presch
Director, International SEO, Argos Multilingual

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About this talk

If you look at culture from a sociological perspective, there's so much to why people behave the way they do. And this in turn impacts how people buy. We all know that SEO is about getting people to convert, so if we can understand the psychology behind what makes this happen we can take our campaigns so much further. This talk will look at the sociological theory behind culture and what it is, and how cultural identities play a massive part in psychographics and SEO. Sarah will look at the concept of globalization and how this can help you improve your iSEO campaigns, and finish off by looking at some practical examples of how culture impacts buyer behaviour around the world and how to build all this knowledge into your international SEO campaigns.

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