Digital PR Performance Director
Greenlight/Brave Bison
Talks covered by this speaker
19
Making measurement mean something in digital PR
Categories covered by Jen
About this Speaker
Jen is Digital PR Performance Director at Greenlight Digital (Brave Bison), where she heads up the Digital PR channel within the business as part of the wider Organic Performance department. She has over 8 years experience in a plethora of PR-related disciplines, working with big blue-chips all the way through to smaller niche clients. She specialises in getting Digital PR out of its 'link-building' box, getting it to work cross-channel and against meaningful KPIs.
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